For brands, distributors, and hotel buyers looking to expand into bathroom heating products, partnering with an ODM (Original Design Manufacturer) is the fastest and most reliable way to launch a custom electric towel rack line. ODM manufacturing helps you shorten development time, reduce engineering costs, and get fully branded, ready-to-sell products for the US, EU, and Australia markets.
1. Choose an Existing Model to Start With
Professional manufacturers provide a catalog of proven electric towel rack designs—different sizes, bar layouts, plug-in or hardwired options, and heating structures. Starting with an existing model reduces risk and speeds up certification and production.
We offer multiple base models you can select from to match your target customer or project.
2. Decide What to Customize
ODM customization usually includes two major parts:
A、Appearance：
Logo marking
Custom dimensions for hotel bathrooms
Surface finishes (chrome, matte black, brushed gold, stainless steel, PVD)
Custom colors
Mounting accessories
B、Functionality：
Timer or thermostat
Eco heating mode
Wi-Fi/App control
We support fast color and finish customization based on our existing designs, helping you create a differentiated product with minimal development effort.
3. Samples and Prototype Approval
After confirming your customization requirements, the factory produces a prototype for testing. If surface finish or electronics change, expect 1–3 sample rounds. This step ensures the final product meets your expectations for appearance, installation, and heating performance.
We specialize in fast sampling to keep your project timeline short.
4. Meet Electrical Safety Standards
Electric towel racks must comply with strict regional safety regulations:
CE / RoHS for Europe
ETL / UL for the US and Canada
SAA for Australia & New Zealand
IP waterproof testing for bathroom environments
Our existing towel warmers already meet key certifications, making it easier for you to enter multiple markets without additional engineering delays.
5. Branding, Packaging, and Presentation
Successful branding covers more than a logo. ODM suppliers can support:
Customized packaging
User manuals and installation guides
Labels, barcodes, and warranty cards
These elements increase professionalism and build trust with wholesalers, retailers, or hotel procurement teams.
6. MOQ, Pricing, and Production Schedule
ODM projects require minimum order quantities based on customization level.
Typical lead time:
Samples: 1–3 weeks
Mass production: 6–12 weeks
We provide competitive MOQs and volume pricing to help you scale smoothly.
7. Quality Control and After-Sales Service
A reliable ODM manufacturer will conduct strict inspections, including:
Surface finish checks
Heating and insulation testing
Waterproof/IP tests
Final AQL inspection
Serial number tracking for project orders
We offer full QC documentation and warranty support to ensure long-term stability for your buyers.
Conclusion
Building your electric towel rack business through ODM and custom branding is the most efficient way to bring high-quality bathroom heating products to market. With customizable finishes, certified safety, flexible MOQs, and consistent production, you can quickly grow your brand in both retail channels and hotel engineering projects.
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