Your First 10,000 Orders: A Starter Guide to International Fulfillment

From First Shipment to Full Scale: Navigating International Fulfillment for Growing Brands

Congratulations! You've landed your first international order. The excitement is quickly followed by a daunting question: "How do I actually get this to my customer?" Navigating international shipping, customs, and taxes can feel overwhelming. This guide breaks down the essential pathways to global fulfillment, helping you choose the right one for your stage of growth.

The Fulfillment Matrix: Choosing Your Path

The Non-Negotiable Checklist for Every International Shipment:

1. Incoterms Matter: Clearly define who pays for what.Use DAP (Delivered at Place): You pay all costs until the goods arrive at the customer's door. Simplest for the buyer.Avoid EXW (Ex-Works) for B2C; it dumps all import costs on your customer, leading to frustration and cart abandonment.
2. Perfect Your Documentation:Commercial Invoice: The most important document. Be 100% accurate on value,description, and HS code.Packing List: Details quantities and weights per box.
3. Classify Your Products Correctly:Don't guess the HS Code. An incorrect code can lead to delays, fines, or incorrect duty payments. Use online databases or consult a customs broker.
4. Communicate Clearly:Be transparent about shipping times and potential import duties. Surprise fees are the #1 reason for international customer dissatisfaction

Toolkit for Beginners:

• Shipping Rate Calculators: FedEx, UPS, and DHL have free online tools.

• HS Code Lookup: Start with the USITC's Harmonized Tariff Schedule or the European Union's TARIC database.

• 3PL Directories: Platforms like Flexport or Freightos can connect you with vetted logistics partners.